Re: "This Is A Rewind of the Jay Severin Show"

[SteveOrdinetz <steveord@bit-net.com>]

Laurence Glavin wrote:

>TO make matter worse, this past week, while he's on vaca,
>WTKK has been airing tapes of old shows, with the message
>"This is a rewind of the Jay Severin Show...no phone calls
>please".  Is this a sign of belt-tightening at (no-so)
>Greater Media?  This is indeed the cheap way out.


While it may save some money in not hiring a substitute host, it also 
provides consistency on the show.  Most of the syndicated talk shows do 
this--Stern, Imus, Dolans etc....run "best of" shows, as do an increasing 
number of local morning shows on music stations (Matty, etc.).  More often 
than not, listeners tune in to hear the host, not some substitute trying to 
do someone else's schtik.  The exception would be using someone who is a 
part of the show, VB hosting when Howie Carr is off, for example.  WBZ uses 
substitute hosts when their regular talk hosts are off because their shows 
tend to focus on very current events and would sound very dated if rerun.