Re: Disney versus Koppel

["A. Joseph Ross" <lawyer@attorneyross.com>]

On 2 Mar 2002 at 15:46, SteveOrdinetz wrote:

> I wonder how much a 45+ audience is swayed by advertising?  I'm a
> boomer myself and I don't think I'm all that influenced by ads...I'm
> not gonna buy a Suburu no matter how many times that annoying ad tells
> me how safe it is and that it has a Porsche engine in it.  Apparently
> advertisers seem to feel that I'm not alone and that people over a
> certain age aren't worth targeting, and until someone convinces them
> otherwise it's not likely to change.
 
Well, at 57, I don't necessarily believe all the ads, and if I'm 
watching a taped program, I fast-forward the commercials.  But I do 
see ads, and I do sometimes look into and even buy a product whose 
existence I learned of by ads.

It depends on the product.  I recently saw a long-form commercial for 
a 5-video set of Bob Hope shows, roasts, and other appearances.  What 
I saw looked good, so I called the toll-free number and bought the 
set.  I doubt that the much-vaunted younger demographic would be as 
interested in Bob Hope.

-- 
A. Joseph Ross, J.D.                           617.367.0468
 15 Court Square, Suite 210                 lawyer@attorneyross.com
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