Re: Carrying a big stick #2 Arb

[Dave Faneuf <tklaundry@juno.com>]

On Wed, 20 Feb 2002 19:35:20 EST DonKelley@aol.com writes:
> Remember that Arbitron surveys listeners about all stations, not just 
> subscribers. If Infinity should stop subscribing to Arbitron there 
> will still be a Boston book, and WBZ will still be #1 12+.  Howard 
> will probably still be #1 25-54 in the morning.  They just won't be 
> able to use that in any sales pitches     

That's true, but if another ratings firm were to come in and offer a more
reasonable deal and had numbers that were less suspect than Arbitron the
new firm could, if Infinity subscribed, be used in sales pitches creating
an alternative to Arbitron that agencies would have to pay attention to.
df