RE: WKNE/ WKVT Sold to Saga?

["Paul Hopfgarten" <hopfgapr@sprynet.com>]

I think that WNDS's relationship with WBZ-TV may make the 2-state coverage
they offer more economic, AND since WNDS is an independent, it's carried on
cable systems at least as far south as Bridgewater MA (Al Kaprilian has a
"weather watcher in Bridgewater) so the 2-state approach makes far more
sense for them than it would have for WMUR even in 1982, where there is an
ABC affil in Boston. These days, I don't even think WMUR is on too many
cable systems south of the border anyways.

-Paul Hopfgarten
-Derry NH

> -----Original Message-----
> From: owner-boston-radio-interest@bostonradio.org
> [mailto:owner-boston-radio-interest@bostonradio.org]On Behalf Of Mark
> Watson
> Sent: Wednesday, February 20, 2002 11:23 PM
> To: boston-radio-interest@bostonradio.org; SteveOrdinetz
> Subject: Re: WKNE/ WKVT Sold to Saga?
>
>
>   Steve Ordinetz wrote:
>
> > Back in the 80s, new owners of WMUR-TV decided to market themselves as a
> > regional station, with heavier northern Mass. news coverage somewhat at
> the
> > expense of N.H.  The idea bombed badly, they underestimated the extreme
> > awareness viewers had of which side of the border they lived on.  Mass.
> > people weren't interested in watching a N.H. tv station, and N.H. people
> > didn't care what was going on in Lowell.
>
>     That was 1982 when WMUR tried to go after the Lowell/Lawrence area as
> well as Southern New Hampshire. They advertised extensively in the local
> papers, and they even had ads on the outside of the Lowell
> Regional Transit
> buses as well. They did have decent news coverage of the Bay State side of
> the Merrimack Valley. But it didn't fly and they quietly did away with
> Lowell area coverage and the newspaper and bus ads disappeared.
>
>    BTW, WNDS (Channel 50) does some news coverage of the Lowell/Lawrence
> area on their newscasts. They do have ads in the Lowell Sun from time to
> time as well.
>
> Mark Watson
>