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Re: History of 1570AM Beverly

I don't think that WMLO was close to being the first 
station whose calls reflected its format. For example, 
in the late 50s, WHOT Campbell (Youngstown), OH's calls 
suggested its Top-40 format. Interestingly, WHOT began 
life on 1570, then moved to 1330 with a technically 
complex operation (500W-D/1 kW-N from dual sites with 6 
towers days; 5 towers nights). A few years ago, the WHOT 
calls (and ownership) moved to the legacy 1390 dial 
position that had been occupied for many decades by 
WFMJ. I believe that WHOT now runs 10 kW-D/5 kW-N on 
1390. But 1330 lives on in the Youngstown/Warren (PA) 
market; I think 1330 there is now a religious station.

I imagine that others will suggest format-related calls 
that date back even further and were probably a lot 
closer to home.

Come to think of it, what about WMMM Westport CT? MMM 
stood (stands?) for Much More Music.
eFax 707-215-6367

> Another aspect of WMLO is that it may have
> been the first station whose call letters reflected their format ("mellow").