RE: AFC CHAMPION NEW ENGLAND PATRIOTS

["Bill O'Neill" <billo@shoreham.net>]

> That depends.  I believe that it does already help rimshotters, who
> can build listener loyalty with streaming for people who listen at
> home or while commuting but can't get the signal in their offices.
>
> -GAWollman

Yep, if the station 'gets' it.  They must understand the medium and
promote it as though they have a clue.  If a station is creative, they
can store benefits on the page near the sound link, for instance.
Creating value-added to the alternate audio source.  Something they
can't do with, say, an AM // FM.  No added benefit to switching from the
FM to the AM when out of range or vice versa, etc.

Bill O'Neill