Re: ratings

[Dave Faneuf <tklaundry@juno.com>]

On Mon, 21 Jan 2002 16:38:34 EST DonKelley@aol.com writes:
> As far as ratings for allegedly non-commercial stations go - it 
> should be noted that WBUR is an anomaly.  Probably the most 
> successful NPR station anywhere.
> 
> To put the WBUR ratings in perspective, let's look at where the next 
> three biggest non-com's would have been were they included in the 
> fall book.
> 
> 12+ WGBH would have been 20th with a 1.7.  25-54 they would have 
> been 22nd with a 1.5.  
> 
> 12+ WERS would have been 31st with a .6.  25-54 they would have been 
> 31st with a .5.
> 
> 12+ WUMB would have been 42nd with a .2.  25-54 they would have been 
> 36th with a .4.     


I think comparing WBUR  to  WGBH, WERS and WUMB just because they are all
non-comms is like comparing WBZ to WBOS, WKLB and WZZN just because they
are all commerial stations....just doesn't work, 4 different formats.
df