Re: ratings

[Dave Faneuf <tklaundry@juno.com>]

On Mon, 21 Jan 2002 15:09:59 -0500 "Hakim Madjid"
<HMadjid@mindspring.com> w
> --- Bill O'Neill <billo@shoreham.net> wrote:
> > There's big revenue flow at WBUR.  It's all pumped
> > back into the
> > operation/University, but the better the numbers,
> > the more they can
> > garner from "underwriting."
> >
> > Bill O'Neill
>
> 
> 
> Yea let's face facts, the big public radio stations, such as WGBH 
> and WBUR
> do care about ratings these days just as much as commercial 
> stations. As you
> point out, Bill, it's the better to bring in 'underwriting' dollars. 
> I sort
> of watch in horror year by year as public radio increasingly starts 
> to
> resemble standard commercial radio. Notice how even the underwriting 
> spots
> on 'BUR for instance increasingly resemble normal advertising you 
> might hear
> say on 'BZ or 'RKO or whatever.

How does reading three 10 to 15 second funders in a "set" sound like a 6
to 8 minute stop set on BZ or RKO?

df