Re: ratings

["Dan Billings" <dib9@gwi.net>]

----- Original Message -----
From: "Cooper Fox" <fox893@yahoo.com>
To: "Adam Rivers" <patriotsrule417@yahoo.com>; <DonKelley@aol.com>
Cc: <boston-radio-interest@bostonradio.org>
Sent: Monday, January 21, 2002 2:26 PM
Subject: Re: ratings


> Not trying to sound like a jerk but why do ratings
> really matter for non-comms?  Bragging rights? Just a
> thought

Non-commercial stations should be trying to serve their audience and one
factor in that service is how many people are listening.  If people aren't
listening, it's hard to serve them.

It also can become a financial issue.  The number of people listening is
related to the number of pledges a station gets during pledge weeks.

-- Dan Billings, Bowdoinham, Maine