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Re: ratings


On Monday, January 21, 2002, at 02:26  PM, Cooper Fox wrote:

> Not trying to sound like a jerk but why do ratings
> really matter for non-comms?  Bragging rights? Just a
> thought

Like everyone else, public stations want to reach a large audience.   
Their underwriters would like their support announcements to reach a 
large and demographically favorable crowd.  You could substitute the 
word "underwriter" with "advertiser" and "support announcement" with 
"commercial," but that would be wrong.    :)

Mark
mlaurence@mindspring.com