Re: ratings

[Scott Saloway <saloway@bu.edu>]

Those numbers seem correct to me. I remember seeing the same graph.

The mention of TOTN is interesting. NPR conducted a series of major
studies to find out just why people were tuning out at 2 p.m. up and down
the east coast. Many (including Jane Christo) blamed TOTN and, once he
became host, Juan Williams.

But the NPR research showed that TOTN got great ratings on the West Coast
where it began at 11 AM local time. 

The conclusion: 2-4 p.m. is radio dead-time. 

I don't know how true it is, but the pieces sure seem to add up.

--Scott--

On Sun, 20 Jan 2002, Aaron 'Bishop' Read wrote:

> I remember once while I worked there (WBUR) I saw a hand-drawn graph 
> representing our market share in 25-54 (which is, without a doubt, the 
> target audience) and it went like this for a typical weekday (this was back 
> in early 1999 I think)
> 
> 2am - 6am : low, but that was to be expected
> 6am - 8am : spikes up  (Morning Edition)
> 8am - 9am : plateau (Morning Edition)
> 9am - 10am : sharp drop to mid-level  (BBC NewsHour)
> 10am - 12n: BIG spike (Connection w/Lydon)
> 12n - 1pm : plummetted to unpleasant levels (Here & Now - but remember it 
> was still brand-new with no following then)
> 1pm - 2pm : mid-level (Fresh Air)
> 2pm - 4pm : uncomfortably low (Talk of the Nation - I think Juan Williams 
> was host at the time)
> 4pm - 7pm : sharp rise to high levels (All Things Considered)
> 7pm - 8pm : reasoable dropoff (Marketplace followed by BBC World Today)
> 8pm - 10pm : mid-level (Connection rebroadcast)
> 
> I don't remember what 10pm to 2am was like.  Pretty low I'd imagine, but 
> that would be expected as it was all BBC and a rebroadcast of Fresh Air.
> 
> As I said, hand-drawn but not really sloppy, it was based on real numbers, 
> or so I was told.   I wonder how Special Coverage (7-9pm) is doing in the 
> ratings?
> - Aaron
> 
> At 06:44 PM 1/19/2002 -0500, DonKelley@aol.com wrote:
> >If WBUR were included in the book, it would have been 6th 12+ with a 4.4 
> >(just behind WODS and ahead of WZLX).  WBZ was 1st 12+.
> >WBUR would have been 5th 25-54 with a 5.2, just behind WBMX and ahead of 
> >WBZ.  WMJX was 1st 25-54.
> >Interstingly, if you look at 25-54 hour-by-hour in Mamimi$er...in the 7am 
> >hour WBUR's Morning Edition is #1 with a 7.4. WBCN and WBZ are tied for 
> >second with a 7.3. In the 5PM hour WBUR's All Things Considered is second, 
> >behind WBZ and ahead of WMJX.  Those are the peak hours in the day for WBUR.
> 
> ______________________________________________
> Aaron "Bishop" Read       aread@speakeasy.net
> Fried Bagels Consulting   www.friedbagels.com
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