Re: ratings

["Aaron 'Bishop' Read" <aread@speakeasy.net>]

I remember once while I worked there (WBUR) I saw a hand-drawn graph 
representing our market share in 25-54 (which is, without a doubt, the 
target audience) and it went like this for a typical weekday (this was back 
in early 1999 I think)

2am - 6am : low, but that was to be expected
6am - 8am : spikes up  (Morning Edition)
8am - 9am : plateau (Morning Edition)
9am - 10am : sharp drop to mid-level  (BBC NewsHour)
10am - 12n: BIG spike (Connection w/Lydon)
12n - 1pm : plummetted to unpleasant levels (Here & Now - but remember it 
was still brand-new with no following then)
1pm - 2pm : mid-level (Fresh Air)
2pm - 4pm : uncomfortably low (Talk of the Nation - I think Juan Williams 
was host at the time)
4pm - 7pm : sharp rise to high levels (All Things Considered)
7pm - 8pm : reasoable dropoff (Marketplace followed by BBC World Today)
8pm - 10pm : mid-level (Connection rebroadcast)

I don't remember what 10pm to 2am was like.  Pretty low I'd imagine, but 
that would be expected as it was all BBC and a rebroadcast of Fresh Air.

As I said, hand-drawn but not really sloppy, it was based on real numbers, 
or so I was told.   I wonder how Special Coverage (7-9pm) is doing in the 
ratings?
- Aaron

At 06:44 PM 1/19/2002 -0500, DonKelley@aol.com wrote:
>If WBUR were included in the book, it would have been 6th 12+ with a 4.4 
>(just behind WODS and ahead of WZLX).  WBZ was 1st 12+.
>WBUR would have been 5th 25-54 with a 5.2, just behind WBMX and ahead of 
>WBZ.  WMJX was 1st 25-54.
>Interstingly, if you look at 25-54 hour-by-hour in Mamimi$er...in the 7am 
>hour WBUR's Morning Edition is #1 with a 7.4. WBCN and WBZ are tied for 
>second with a 7.3. In the 5PM hour WBUR's All Things Considered is second, 
>behind WBZ and ahead of WMJX.  Those are the peak hours in the day for WBUR.

______________________________________________
Aaron "Bishop" Read       aread@speakeasy.net
Fried Bagels Consulting   www.friedbagels.com
12 Walnut St. / Waltham, MA / 02453