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Re: when oldies stations drop the 50s...
I think you take this entirely too personally. It's not as if the "Happy
Days Era" never existed...it's that the Happy Days Era folks are now
grandparents...
Same thing happenned to WJIB when they could only sport 55+ audience.
And the same thing is happening to WRKO...giving up intelligent thoughtful
political talk in favor of "Young Talk"....(i.e..this 'sucks'...that
'sucks'...)
If WODS is to survive in an increasingly tough marketplace (ad
dollars)....then they need to be an attractive buy to the ad agencies. And
most consumers are over 25 (when they settle down and start making a
home)....and under 55 (when they start to slow down and buy things less.
Look in Barry & Eliot's store and see if you see any 55+'s there.
Face it...when you have the 25-54 audience...you can pitch your spots to
almost ANY advertiser.
If your audience is over 55 or under 25 you have to be much more selective
about what advertiser you can pitch.
(Haven't we had this discussion before?) ;-)
JP
----- Original Message -----
From: "Bob Nelson...WMWM" <bobonradio@yahoo.com>
To: <boston-radio-interest@bostonradio.org>
Sent: Saturday, January 05, 2002 3:15 PM
Subject: when oldies stations drop the 50s...
> Continuing our discussion on how some/most oldies
> stations are dropping the sounds of the 50s and
> early 60s: It's as if the "Happy Days" decade never
> existed, on some oldies stations. As Bob Bittner noted
> on "Let's Talk About Radio", you might hear some of
> the softer 50s tunes on some stations,
> but what about the more rockin' ones? Little Richard?
> Jerry Lee Lewis? Chuck Berry?
>
> As radio aims for the prime demographic, those who
> grew up with Fifties music are being pushed aside
> in favor of those who fondly remember the 60s and
> 70s. Maybe that Fifties audience has moved to news/
> talk, sports, or standards stations.
>
> Recently I was playing some Chuck Berry on my WMWM
> blues show (and playing cuts like "Downbound Train",
> "Brown Eyed Handsome Man", and "Tulane")
> and I remarked right afterward that oldies stations
> were NOT playing stuff Chuck's songs these days.
>
> And speaking of Chuck:
> Remember the sketch on Sat. Nite Live when a group of
> psychics met on a talk show, and the host said that a
> probe had been sent out to the far reaches of the
> galaxy, containing music ranging from classical to
> Chuck Berry. One psychic predicted that some aliens
> would come into contact with the probe and send back a
> four-word message:
> "SEND MORE CHUCK BERRY"
>
>
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