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Re: WMEX Schedule in the 60's

Donna Halper wrote:
>In a 1982 interview, the late Tom Shovan said, "Because of the turnover [of 
>top 40 d.j.s] and Max [Richmond's] opinion that nobody gives a damn about 
>the jock anyhow-- just the name-- Max created a roster of station 
>names.  His first morning man, Joe Thomas, used his real name and when he 
>left, Max said 'Never again.' 

Curiously, why then did the use of house names seem to end around 1966 or
67?  The jock turnover didn't seem to slow down much, but the jocks du jour
started using their own air names, not one that went with the shift