Re: Citadel gets The Point (finally?)

[Cooper Fox <fox893@yahoo.com>]

If i am think of the correct station I heard it when i
was down there for La Chermess(sp???) and they were
doing some sort of shotgun format.  actually liked it.
They were running promos praising their format...
 

--- Norm Rosen <inorm99@earthlink.net> wrote:
> Let's hope that corporate down to management, sales,
> and on air staff will see
> the value in a musical format that actually has the
> listener in mind
> 
> Dan Billings wrote:
> 
> > ----- Original Message -----
> > From: "Chuck Igo" <Chuckigo@worldnet.att.net>
> > To: <boston-radio-interest@bostonradio.org>
> > Sent: Tuesday, October 30, 2001 8:12 AM
> > Subject: Citadel gets The Point (finally?)
> >
> > > After a couple of aimless years, the station
> formerly known as 98.9 WCLZ
> > is
> > > once again known as WCLZ.  Seems that the WCLZ
> calls were given up by JJ
> > > Jeffrey's 95.5 and scooped up by Citadel.
> > > full story at:
> > >
> http://www.portland.com/news/local/011030radio.shtml
> >
> > The station is, so far, only using the call
> letters during legal IDs.
> >
> > >   now, as Dan and a few others who worked at
> WCLZ when it was truly a
> > > pleasure to listen can attest, the station
> currently has a ways to go to
> > > reach that "just right" classy niche it filled
> before
> >
> > The current format is more mainstream and includes
> less new music than the
> > old WCLZ, but I like what they are doing.  It is
> pleasant to listen to and
> > they play a lot of stuff not heard in the market
> since the old WCLZ
> > disappeared.  The current format is a major
> improvement over what they have
> > done for the last two years.  I don't see how Lori
> Vornis fits with the
> > current format.  It will be interesting to see
> what they do when her
> > contract expires.
> >
> > The key to the station's success is developing a
> sales team that can sell
> > the quality of the upscale audience of the
> station.  The old WCLZ stayed on
> > the air for so long because they had a loyal
> stable of upscale advertisers
> > that the station worked for.  I'm not sure that
> kind of niche marketing fits
> > with the sales strategies of most of the large
> corporate operators.
> >
> > > the, well,
> > > Out-of-towners came in to show the Mainers how
> to do radio.  that seems to
> > > be the Number One thing cast aside in favor of
> Corporate formulaic radio:
> > > Know Your Market.
> >
> > Now I know it is popular on this list to blame the
> big corporations for
> > everything wrong with radio, but Fuller/Jeffrey,
> and their management team
> > that had been in the market for years, are the
> people responsible for
> > ruining the old WCLZ.  When Fuller/Jeffrey took
> over WCLZ, they watered down
> > the format to such an extent that they had driven
> off most of the old WCLZ
> > listeners before the station became "The Point." 
> Fuller/Jeffrey killed WCLZ
> > and it is Citadel that is bringing a version of
> the format back to the
> > market.
> >
> > -- Dan Billings, Bowdoinham, Maine
> >     Afternoons, WCLZ, 1988-1990
> >     Part-timer, 1993-1996
> 


=====
Cooper Fox
   WWBX- (All new, all hit, B97.1)

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