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Re: more ad intrusions

On 29 Oct 2001 at 0:59, Mike Thomas wrote:

> How about this.  WWZZ in Washington DC, an adult-leaning CHR station,
> sold the NAMING rights to their morning show to McDonalds!  They now
> have to call the morning program the "McDonalds morning show with
> _________and __________on Z-104!"
How does that differ from the  old days of sponsored shows:  The Lux Radio Theater, the Chase 
and Sanborn Hour, the Lucky Strike Program Starring Jack Benny, the Johnsons Wax Program 
Starring Fibber McGee and Molly ... ?

 A. Joseph Ross, J.D.                                         617.367.0468
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