NAB Convention Told: Target Adults Over 50

["Joseph Gallant" <loungetv@onebox.com>]

According to the news section of the Radio and Records website <http://www.rronline.com>,
vateran radio management expert Tom Peters, speaking at the NAB Radio
conference, urged the industry to do more to target listeners 50 years
of age and older, pointing out that today's 50+ demographic has more
money to spend than ever before.

The article also noted that Peters urges the industry to increase the
number of women in management.

Joseph Gallant
Reply to: <notquite@hotmail.com>



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