Re: NAB Convention Told: Target Adults Over 50

[dan.strassberg@att.net]

And what, specifically, are Dr (In Search of Excellence) 
Peters' _radio_ management credentials? Although I don't 
disagree with the suggestions you claim Peters made to 
the radio people assembled in the Big Easy, I have 
trouble with your characterizing Peters as having 
_radio_ management experience. If he has, it's news to 
me. Therefore, despite Peters' marquee value and hefty 
speaker's fee, I suspect that what he may have said will 
fall on deaf ears among the numbskulls in command of the 
major radio groups. 

But your using this list to misquote or mischaracterize 
someone or someone's statements is NOT a new 
phenomeneon. We missed your predictions for the coming 
year last December. They had been the best comedy 
material the list had seen each year for the preceding 
three years. Moreover your record of accuracy was the 
standard by which the rest of us would-be gurus wanted 
to be judged; you made all of us look so good!
--
dan.strassberg@att.net
617-558-4205
eFax 707-215-6367

> According to the news section of the Radio and Records website 
> <http://www.rronline.com>,
> vateran radio management expert Tom Peters, speaking at the NAB Radio
> conference, urged the industry to do more to target listeners 50 years
> of age and older, pointing out that today's 50+ demographic has more
> money to spend than ever before.
> 
> The article also noted that Peters urges the industry to increase the
> number of women in management.