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Re: WBIX...in it's present form.
In a message dated 4/25/01 11:46:28 PM Eastern Daylight Time, Sptseditor
writes:
<< This, of course, is the same principle which a lot of religious
programming operates on the air. They spend money for the air time, they get
people into their churches, temples, etc., who put money into the collection
plate.
>>
No, this is different than a "loss leader." There is no loss leader here,
just a plain investment. - BTW, never heard of a TEMPLE doing this sort of
thing, unles you're referring to the very few Christian denominations which
refer to their worship center as a temple.
-----jibguy