Re: WBIX...in it's present form.

[Sptseditor@aol.com]

In a message dated Wed, 25 Apr 2001 11:05:22 PM Eastern Daylight Time, Jibguy@aol.com writes:

<< The radio station rental may be what a dealership calls a "loss 
leader >>

This, of course, is the same principle which a lot of religious programming operates on the air. They spend money for the air time, they get people into their churches, temples, etc., who put money into the collection plate.
  
<< Just ask Mr. Bloomberg.  He doesn't regret buying 
1130. >>

As well as starting up the news service and the TV network. I am guessing he must be somewhat concerned with profit on 1130, though, seeing he's turned to more of a hard news format in the past year.

-Sean