Re: People Meters arrive in Boston

["Brian Vita" <brian_vita@cssinc.com>]

How does it actually work?  Connection to the TV?  Cable Box? Anal Probe?

----- Original Message -----
From: "Chris Beckwith" <beckwith@ime.net>
To: "Boston Radio Interest" <bri@bostonradio.org>
Sent: Wednesday, April 25, 2001 12:49 AM
Subject: Re: People Meters arrive in Boston


> The People Meter is the latest Nielsen method for measuring television
> viewership.  It is unique in that the device can be programmed to register
usage
> for every member of the household, which provides Nielsen with a wealth of
> demographic information.  The cable industry is partially underwriting the
> effort, and that's a thorn in the side of traditional TV in terms of their
> acceptance of the device.
>
> Take care,
> Chris
>