Re: People Meters arrive in Boston

["Brian Vita" <brian_vita@cssinc.com>]

Did I miss something?  What is a "people meter"?

Brian
----- Original Message -----
From: "Chris Beckwith" <beckwith@ime.net>
To: "Boston Radio Interest" <bri@bostonradio.org>
Sent: Tuesday, April 24, 2001 9:33 AM
Subject: People Meters arrive in Boston


> Today's Cynthia Turner's Cynopsis reports that Nielsen has 420 of its
> controversial People Meters in place for May sweeps in Boston (eventually
there
> will be 600.)  Cable channel honchos believe they might more accurately
> represent television viewership (favoring cable, as they see it) but
traditional
> broadcasters are cooler to the newfangled device.  Channel 7 is boycotting
the
> new service, saying the results would be skewed compared to non-People
Meter
> markets.  Channel 5's GM expressed concern that "traditional television
viewers"
> might be intimidated by the device.
>
> Take care,
> Chris
>