Re: People Meters arrive in Boston

["Chris Beckwith" <beckwith@ime.net>]

The People Meter is the latest Nielsen method for measuring television
viewership.  It is unique in that the device can be programmed to register usage
for every member of the household, which provides Nielsen with a wealth of
demographic information.  The cable industry is partially underwriting the
effort, and that's a thorn in the side of traditional TV in terms of their
acceptance of the device.

Take care,
Chris