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Re: Re: Senior Demographic Ad Report

I find that difficult to believe since the elderly often fall prey to phony phone scams (fake lotteries et al)

Or...are we simply smart from 55-65 or so,then begin to reverse...

I had always thought that 55+ was undesirable because of a)brand Loyalty and b)up to now most 55+ have been childern of the depression, who quite carfully considered any expenditure of money.

-Paul Hopfgarten
-Derry NH

Jibguy@aol.com wrote:
> Still true:  Advertisers don't want 55+ demos.  And even when all the boomers 
reach 55+, advertisers still wont be interested despire larger numbers.  It's 
not numbers that keeps their disinterest intact, its just that older people 
are smarter and generallly do not fall into the traps of dishonesty of some 
advertising.  55+ folks are older & wiser and are not as easily fooled.  

In a message dated 3/19/01 12:48:10 PM Eastern Standard Time, 
dan.strassberg@att.net writes: