Re: Senior Demographic Ad Report

[Garrett Wollman <wollman>]

<<On Mon, 19 Mar 2001 17:46:08 +0000, dan.strassberg@att.net said:

> Ave (and the advertisers behind them) that if you 
> alienate or simply ignore the most affluent part of the 
> population, you will turn off an important part of your 
> potential customer base.

The advertisers who have products specifically targeted towards older
people don't seem to have any trouble getting their message out.  A
quick survey of the national network evening newscasts, Sunday-morning
public-affairs programs, golf broadcasts, and the financial-news
outlets will find much of the advertising intended for those who are
over the median age and income.  (This is hardly surprising since the
viewership of all of those skews older and, in the case of the last
two, wealthier.)  Even then the target audience is more like 40-60
rather than 65+ but that's to be expected given the demographics.

-GAWollman