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Re: Advert Research

On 12 Mar 2001,  Roger Kirk wrote:

> In an e-mailing from United Press International 
> today, they contend that advertising research 
> has shown that really cool commercials win awards, 
> but irritating commercials sell stuff.
This is not new.  It has been known as far back as the 1950s that the most 
annoying commercials do a good job of selling product.  That's why they 
last for so long.

 A. Joseph Ross, J.D.                        617.367.0468
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