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Re: Advert Research

To: <rogerkirk@ttlc.net>
Subject: Re: Advert Research
From: "A. Joseph Ross" <lawyer@world.std.com>
Date: Mon, 12 Mar 2001 23:24:03 -0500
CC: boston-radio-interest@bostonradio.org
In-reply-to: <200103121537.AA1076691134@mail.ttlc.net>
Organization: Law Office of A. Joseph Ross, J.D.
Sender: owner-boston-radio-interest@bostonradio.org

On 12 Mar 2001,  Roger Kirk wrote:

> In an e-mailing from United Press International 
> today, they contend that advertising research 
> has shown that really cool commercials win awards, 
> but irritating commercials sell stuff.
 
This is not new.  It has been known as far back as the 1950s that the most 
annoying commercials do a good job of selling product.  That's why they 
last for so long.


===================================================
 A. Joseph Ross, J.D.                        617.367.0468
 15 Court Square                     lawyer@world.std.com
 Boston, MA 02108-2503      http://world.std.com/~lawyer/
===================================================

References:
- Advert Research
  - From: "Roger Kirk" <rogerkirk@ttlc.net>

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