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Re: Per-Inquiry Spots on Network News
This was the term used in prior posts. If I'm correct,
the broadcasting outlet gets paid only if a customer
purchases the product and refers to the station as
the source of the info. It's not a "time buy"
wherein the advertiser pays a fee for the air time.
---- you wrote:
> In a message dated 12/9/2000 1:52:32 PM Eastern Standard Time,
> lglavin@lycosmail.com writes:
>
>
> > I've observed these per-inquiry
> >
>
> What exactly are per-inquiry spots? I don't watch a whole lot of television,
> so I may not be able to distinguish this from your run-of-the-mill commercial.
>
> -Sean
>
>
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