Re: Per-Inquiry Spots on Network News

[lglavin@lycosmail.com]

This was the term used in prior posts.  If I'm correct,
the broadcasting outlet gets paid only if a customer 
purchases the product and refers to the station as 
the source of the info.  It's not a "time buy"
wherein the advertiser pays a fee for the air time.
 ---- you wrote: 
> In a message dated 12/9/2000 1:52:32 PM Eastern Standard Time, 
> lglavin@lycosmail.com writes:
> 
> 
> >  I've observed these per-inquiry 
> > 
> 
> What exactly are per-inquiry spots? I don't watch a whole lot of television, 
> so I may not be able to distinguish this from your run-of-the-mill commercial.
> 
> -Sean
> 
> 


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