Re: WMEX Web site alleges that the station has applied for full-time

[SteveOrdinetz <steveord@wavewizard.com>]

At 04:38 PM 9/8/00 -0500, Martin J. Waters wrote:
>
>        Except that's one area where they've haven't shown much yet. Maybe
>he's planning to spend on the signal upgrade first, then go to that. But a
>local owner just doesn't have the deep pockets of the chains, and a large
>paid ad campaign, etc., is very expensive in such a big market.


And you don't even see the chains throwing much money at an AM these
days...the potential audience isn't there.  Sure, there's WBZ, but they
have a solid reputation that goes back decades...a heritage station if
there ever was one.  Maybe WRKO and WEEI, but that's about it for AMs that
make a dent in the market.  Even semi-heritage calls and frequency aren't
necessarily the key...look at 1520 in Buffalo.  Killer signal and (sort of)
heritage calls, and they hardly ever even show up in the Arbs.  

I wish him luck, he'll need it.