Re: WMEX to end all-local talk

["A. Joseph Ross" <lawyer@world.std.com>]

On 21 Aug 2000,  ASchinella@aol.com wrote:

> While the economics of current radio production leads owners to do 
> syndication, I have found the local "has-beens" you mentioned on WMEX (and
> that of the FM talker, too) are a breath of fresh air compared to WRKO's
> talk formats in Boston.

All of this may be true, but there has to be someone listening, or the 
station can't pay its bills.  Unfortunately, the only way to get a large 
listenership is to do heavy promotion, and that costs a lot of money.  
Whenever I've listened to WMEX, I've heard very few listeners calling in 
and very few ads.  That can't go on unless Langer is willing to run a 
station the Bob Bittner way.  And while I am grateful that we have Bob 
Bittner, I haven't noticed anyone trying to imitate him.

 

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 A. Joseph Ross, J.D.                        617.367.0468
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