Re: Verizon coverage and sponsorships

[Chuckigo@aol.com]

In a message dated 08/18/2000 9:10:40 PM Eastern Daylight Time, Dib9 writes:

<<  It's situations like this one that make me believe that journalists 
should not be doing advertising. >>

Dan,

    then big business, of which broadcasting has become a part, needs to 
rethink downsizing and staff cuts.  gone are the days when the booth 
announcer was actually in the booth, doing the OEC's live, and the subsequent 
period of time when the station's staff announcer was the disembodied voice 
providing the tracks for carted drop-ins.  there are plenty of voice talents 
available doing voice work for broadcast stations (Jim Cutler and somebody 
else.... i'm sure his name will come to me....<g>), but doing stuff of a 
time-sensitive nature is not always in the budget.  money rules these things. 
 and since that aspect of the biz is out of my hands, and somebody has to 
voice the copy, if a news person is the only voice available at the news 
station, then that's the way it is.  (thank you, Mister Cronkite)
   proponents of downsizing staff to increase profit are the ones who should 
have a problem with this.  but since you shifted the thread to an old 
argument long since gone to which we disagree (but doesn't make YOU a bad 
person), it stands as it is.  buy a company and make your product.  then you 
can keep the journalists off the commercial copy.
    the original thread merely poses a question on the issue of common sense. 
 when the sponsor becomes the news, be flexible enough to protect both your 
own station's integrity and that of the sponsor.  move the spot, do the 
story, and everybody wins.

- -Chuck Igo