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Re: Newburgh's WGNY flips back to News
>I mean, a one day April Fools' Day stunt is one thing. Running a different
>format for ten entire days - thus losing your original listeners, only to
>then lose whatever listeners you picked up with the "new" format - smells
>like something else entirely.
I should note that WGNY had an oldies format for several years prior to
going to news last Fall. More amazing is that the same morning jock/host,
Joe Manglass, has been at the station through various format flip-flops and
a frequency change (save a few ill-spent months at WGNY-FM, which runs ABC's
Hot AC service).
>Are both formats off the bird?
Yep. The oldies service is ABC's "Real Gold" service, the news is the AP
>If so, then that could mean it was a
>"cleaning crew mistake", or perhaps an April Fools' Day joke of another
>kind (as in, "betcha 20 bucks the owner doesn't notice!").
It wasn't. They notified the Times-Herald Record (local paper for Orange
County), which gave them a story which appeared awfuly close to the
flipback. I smell lame publicity stunt.
The management of WGNY AM/FM has to be some of the worst in local radio.
Sunrise Broadcasting, the owners, seem to be intent on getting insane
overhead by glutting up formats. For over 10 years, people have wanted--and
expected--WGNY-FM to flip to a urban format. However, Sunrise keeps it going
because they get fair numbers in their target demo (upscale women 25-54).
Also, on both sides, the overhead is insanely low (only have to pay
board-ops, the FM's two morning hosts, and the aforementioned Manglass).
Also, rumors are that the board-ops are treated and paid horribly. To see
what a shame can arise in the name of more money.
Hudson Valley Radio Guide: http://radio.simplenet.com/jb/hvrg
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