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Re: Newburgh's WGNY flips back to News



>Effective April 10th, oldies WGNY (1220 Newburgh) flipped from the oldies 
>format they had flipped to a mere 10 days earlier back to the AP news format 
>they had previously.
>
>Doesn't this reek of a publicity stunt?

If that's a publicity stunt, it's a profoundly dumb one (even more so
than usual).

I mean, a one day April Fools' Day stunt is one thing.  Running a different
format for ten entire days - thus losing your original listeners, only to
then lose whatever listeners you picked up with the "new" format - smells
like something else entirely.

Are both formats off the bird?  If so, then that could mean it was a
"cleaning crew mistake", or perhaps an April Fools' Day joke of another
kind (as in, "betcha 20 bucks the owner doesn't notice!").

-Shawn Mamros
E-mail to: mamros@mit.edu