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RE: I read the Wall Street Journal so you don't have to
Slightly off topic.. When did WNCN in New York City switch to WAXQ, Classic
rock from its classical format?
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> Subject: Re: I read the Wall Street Journal so you don't have to
> When they say classical music stations saw their
> billings drop from 1998 to 1999, did they figure this
> (or did RAB figure it) by adding the billings of all
> classical stations in each year and taking the ratio of
> 1999 to 1998 billings? An alternative calculation would
> determine the ratio of 1999 to 1998 billings of all
> stations (or selected stations) that had classical
> formats all year in both years (the radio equivalent of
> same-store sales). If the calculations were made using
> the first method, there is a good explanation for the
> drop in a year when billings rose overall. Classical
> stations in Detroit, Philadelphia (and I think Miami)
> changed to other formats.
> As they say, figures don't lie, but liars figure.
> Somewhat subjectively, 1999 was a damned good year for
> the socio-economic class one always assumes to have the
> highest percentage of classical music listeners
> (affluent people 40 years old and over). But how many
> owners will think to ask what the statistics mean when
> they contemplate a format flip. All they'll know is that
> classical went down when other formats went up.