The Future of 600 Montreal

[Stephen Pickford <nmi@netcom.ca>]

Until approximately June, CINW will be simulcasting on both frequencies,
600 and 940...then, after Metromedia turns in the frequency in exchange for
usage of 940, and a period of about 6 months silent, the CRTC will call
applications for a new licensee...so, won't solve the Expos radio coverage
problem for this season.

In addition to an all-sports format being bandied about, another applicant
of English advocacy groups (Bill Johnson, ex of Alliance Quebec ; Howard
Galganov, ex talk-show host on CIQC ; etc.) is also said to be in the
running, which will be a Quebec version of the U.S. "Patriot Talk" format
... under either scenario, there would be a great deal of room for brokered
programming, and I am sure that the Expos could work out a very attractive
time-buy, providing the New 600 with needed cash-flow, while becoming a
profitable cost centre with renewed local enthusiasm for the team
translating into an easier sell of ad spots than has been the case in past
years.

An interesting note re: CINW --- if you commit to a year's worth of ad
spots, i.e. 7 60-second spots per day, 7 days a week, for 52 weeks...it
will only cost you about $21.50CAD / $15USD...no wonder at those rates why
every obscure furniture liquidation house and hair replacement clinic is
choosing radio over newspapers...

Regards,


Stephen Pickford

Host / Producer -- "Travel World"

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