Competitors buzz MixFest '99

["Chris Beckwith" <beckwith@ime.net>]

(Boston)--Infinity's WBMX-FM had to contend with flying ads for archrivals as 
thousands of fans crowded City Hall Plaza yesterday for its annual music 
festival.  Entercom's WAAF was the most aggressive competitor, trailing the 
message "It's been 81 years...please let us win!" (a reference to the do-or-die 
Red Sox game going on that afternoon at nearby Fenway Park.)  Greater 
Media's FM Talk 96.9's message was more blatantly self-promotional, 
referencing its newly-acquired syndicated morning talker Don Imus, but its 
message flew less often.  At street level, a van for AMFM's WJMN-FM was 
seen driving past the venue.  All in all, it was a case study in guerilla 
promotional tactics.  MixFest '99 continues today at Foxboro Stadium.

Take care,
Chris