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Re: Driving the calls (was: wrong call letters)

At 08:48 PM 9/17/99 -0400, Rob Landry wrote:
>I always wondered why GM chose "WROR" for 105.7, given that call sign's
>association with 98.5. If it had been my decision I'd have gone back to
>"WVBF", since those are the calls people in that demo naturally associate
>with 105.7.

And despite those calls being in the market since the late '60s, they
really didn't have much of an image, much less any heritage...the 98.5 WROR
never really seemed to know what they wanted to be.