Re: NAC really didn't have much of a chance in Boston

[hopfgapr@sprynet.com]

Talk about not hitting your demo...
I see trouble for WROR with those numbers!

- -Paul Hopfgarten
Derry NH


 ---- On Sep  9 Mike Thomas <nostatic@earthlink.net> wrote: 
> A three share 25-54?  Who cares?  That doesn't even make you a player in the
> demo.  Heck, Kiss 108 does better in that demographic, and they don't even
> target 25-54.   Here's the list of the top ten stations in that lucrative
> demo.  Um, notice there's not a smooth jazz station here?  I do.  Even the
> much-aligned WBOS managed to place in the top ten. If you can't get in the top
> ten in your target demo, and you have a full market signal, you SHOULD have
> your format changed.
> 
> 1. WMJX-FM 6.9 (7.0)
> 2. WXKS-FM 6.0 (6.3)
> 3. WZLX-FM 5.9 (4.1)
> 4. WODS-FM 5.8 (4.1)
> 5. WBMX-FM 5.4 (6.0)
> 6. WBCN-FM 5.0 (5.0)
> 7. WBZ-AM 4.8 (5.1)
> 8. WEEI-AM 4.2 (3.0)
> 9. WBOS-FM (92.9) 4.0 (2.6)
> 10.WKLB-FM (99.5) 3.7 (3.2)
> 
> Mike Thomas
> WXLO & Mediabase 24/7
> 
> 
> Movie Man wrote:
> 
> > >They did build a small but loyal following, but keep in mind,
> > >the key word here is "small."  Basically, any full signal FM in this
> > >town that can't manage at least a three share 12+ for any length of time
> >
> > They did have a 3 share in the 25-54 demo.  Some day parts went higher.
> > Some (the morning show) were lower.
> >
> 

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