Re: NAC really didn't have much of a chance in Boston

[Mike Thomas <nostatic@earthlink.net>]

A three share 25-54?  Who cares?  That doesn't even make you a player in the
demo.  Heck, Kiss 108 does better in that demographic, and they don't even
target 25-54.   Here's the list of the top ten stations in that lucrative
demo.  Um, notice there's not a smooth jazz station here?  I do.  Even the
much-aligned WBOS managed to place in the top ten. If you can't get in the top
ten in your target demo, and you have a full market signal, you SHOULD have
your format changed.

1. WMJX-FM 6.9 (7.0)
2. WXKS-FM 6.0 (6.3)
3. WZLX-FM 5.9 (4.1)
4. WODS-FM 5.8 (4.1)
5. WBMX-FM 5.4 (6.0)
6. WBCN-FM 5.0 (5.0)
7. WBZ-AM 4.8 (5.1)
8. WEEI-AM 4.2 (3.0)
9. WBOS-FM (92.9) 4.0 (2.6)
10.WKLB-FM (99.5) 3.7 (3.2)

Mike Thomas
WXLO & Mediabase 24/7


Movie Man wrote:

> >They did build a small but loyal following, but keep in mind,
> >the key word here is "small."  Basically, any full signal FM in this
> >town that can't manage at least a three share 12+ for any length of time
>
> They did have a 3 share in the 25-54 demo.  Some day parts went higher.
> Some (the morning show) were lower.
>

------------------------------