Re: NAC really didn't have much of a chance in Boston

[Movie Man <movieman@shore.net>]

At 03:06 PM 9/8/99 -0400, Mike Thomas wrote:
>What a load of manure.  WSJZ did do a lot of promotion and marketing.
>The station did billboard
Yes they did, for one month before the format flip

>, some TV,

A campaign that they cut short in 1997 After which they had their best book 
ever.

>They hired Shirley
>Maldanado as the PD, one of the most highly regarded programmers in the
>format.

...and tied her hands, and held out on promised promo money

>They did build a small but loyal following, but keep in mind,
>the key word here is "small."  Basically, any full signal FM in this
>town that can't manage at least a three share 12+ for any length of time

They did have a 3 share in the 25-54 demo.  Some day parts went higher. 
Some (the morning show) were lower.

>I love the way the smooth jazz freaks keep bringing up the same five or
>six successful SJ stations and contend that since it works in those few
>markets, it WILL work here.

First of all, I'm not a freak.  Secondly, you don't need the same five or 
six stations.  In the Top 12 Markets, all but Boston (#8) and 
Houston-Galveston (#10) have a successful NAC/SJ station with 7 of them 
pulling a 3.0 or better and 3 of the pulling a 4.3 or better.  If you want 
to get into secondary markets, in places like Albany NY, WHRL is pulling a 
3.1.  We're talking about more than a few markets and they're all over the 
country.

One of the 10 listeners

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