Re: Ad Rates

[Garrett Wollman <wollman>]

<<On Sat, 28 Aug 1999 23:27:16 -0400 (EDT), Rob Landry <umar@nerodia.wcrb.com> said:

> The rate WCRB advertisers pay depends largely on the demand for the
> available time. For reasons not clear to me Fridays, Saturdays and Sundays
> are much more in demand than Mondays and Tuesdays. 

I can understand that.  I think advertisers perceive that in-office
listening is likely to be of the ``wallpaper'' variety, whereas
listeners in the car doing errands are more likely to be receptive to
the advertiser's message.  People don't often go shopping at the
beginning of the work week, and my impression of WCRB's local spot
traffic is that it is dominated by retail establishments.  (You can
usually tell national agency spots because they sound so
out-of-place...)

- -GAWollman

- --
Garrett A. Wollman   | O Siem / We are all family / O Siem / We're all the same
wollman@lcs.mit.edu  | O Siem / The fires of freedom 
Opinions not those of| Dance in the burning flame
MIT, LCS, CRS, or NSA|                     - Susan Aglukark and Chad Irschick

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