Re: 96.9 testing...123

[Mike Thomas <nostatic@earthlink.net>]

Most stations that first pick up Imus sound terrible until they get used to the
idiosyncrasies of the show.  Longtime affiliates WWRX-Westerly and
WHDQ-Claremont do a very good job with the broadcast.  Other stations like
WQSO-Rochester can't seem to figure out how to run it, even after having the
show for a few years, except the shows that Chip ran. :)  Until I moved to
Massachusetts, I always listened to it on WFAN.  Thats the best way to hear the
show.  The local ad reads can be the funniest part of the program.

BTW, as expected WWTM-Worcester, owned by Entercom, also dropped Imus.  They
ran the show locally, despite simulcasting WEEI most of the day.  Now they are
also simulcasting WEEI's new morning show.

Mike Thomas
WXLO & Mediabase 24/7

Chip wrote:

> > Imus is not the easiest show to board-op...outcues are often sudden, and
> > not always real obvious, WFAN's local breaks end when they end....just
> > because the clock says a 4:00 min break doesn't mean that 3:50 or 4:10
> > isn't close enough!
> >
> > At our stations we run Imus thur a :07 delay, we monitor the undelayed
> feed
> > to know how/when local cues will occur.  Maybe they're not so equipped.
>
> Heck we had a 20 second delay and still had occasional problems with them
> running long.. it was usually when he would be goofing on some NY client
> while doing a live read in thier break.. We also ran a 20 second element in
> most of the breaks, purposely underfiilling it by 10 seconds to try to get
> another ID in, but mostly making sure that if they came back early, we were
> there.. I never wanted to come into it mid-sentence...
>
> Running that show tight is certainly an aquired skill, getting it to sound
> right anyway, but it is possible.. I remember WEEI sounding pretty darn
> tight when I lived back there.. maybe they should just try to hire that
> person away..
>
> Chip

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