Re: NAC

[Dan.Strassberg@att.net]

Depends how locked in Entercom is to whatever it is that 
93.7 calls itself these days. Disco gets very old very 
fast. Maybe after a couple of books, they'll flip 93.7 
to Smooth Jazz. It's available on satellite and ought to 
be cheaper than the current programming, which is mostly 
local, I believe.

Entercom execs probably tell themselves that they're 
focused on the bottom line, but they seem to have only 
one objective--holding down the cost of the product.

Smooth Jazz is an inexpensive format. Moreover, more 
than almost any other format, satellite-delivered Smooth 
Jazz seems almost totally indistinguishable from locally 
produced Smooth Jazz.

I wonder if this market is ready for Smooth Jazz heavily 
laced with latin jazz. That could really be fun to 
listen to and might attract a multicultural audience. Of 
course, I doubt that any syndicator is delivering such a 
product. So there goes the low cost.





>Curious if there is a Boston signal that could reposition to grab 
the
>smooth jazz numbers once WSJZ flips.  Were those numbers trending
>up/dn or stasis?  With an aging total demo and a good percentage
>(around 24%) with $100K incomes in the ADI, you gotta wonder how 
long
>that shelf can remain unstocked.
>
>Bill O'Neill
>
>

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