Re: TALK96

[Roy Lawrence <lawrencemedia@yahoo.com>]

Interestingly enough, WOKQ's numbers haven't changed a bit since WKLB
came to the area! Goes to show you loyalty still counts to "Granite
State" country music listners! Considering people in New Hampshire
don't really care about what's going on in downtown Boston, or some guy
getting shot off a fence in W.Roxbury!

Roy Lawrence
Portland, Maine

- --- Bill O'Neill <billo@erols.com> wrote:
> Mike Thomas writes:
> > I highly doubt it.  I don't think it's soon to be
> improved signal
> will be enough to reach Boston,
> > especially with WPLM sitting on first-adjacent
> 99.1. I would imagine
> a lot of WSJZ's ratings came from
> > Boston and it's more affluent suburbs.  That's why
> GM moved the
> format from 99.5 to 96.9 a couple of
> > years ago.  I don't think the Worcester market
> could support a jazz
> station.  Most smaller markets can't.
> 
> The format swap of Country from (then) WBCS (96.9
> Boston) to (then)
> WOAZ (99.5 Lowell) was one of the most impressive
> maneuvers I can
> recall.  As Mike notes, the Downtown and affluent
> suburbs were ripe
> for the smooth jazz format, while the
> Boston-Merrimack Valley-So. NH
> region was more inclined to country (already
> long-since established on
> WOKQ).  WKLB's decent numbers seem to reflect that.
> 
> Bill O'Neill
> 
> 

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