Re: More Western Mass radio

[Jibguy@aol.com]

In a message dated 8/14/99 2:46:54 PM EST, mwaters@mail.wesleyan.edu writes:

<<  WARE has no signal in Springfield or Worcester,
 really, that  a normal member of the public would listen to. And that's
 daytime. At night, forget it. The Spanish-speaking population in WARE's
 actual coverage area, based  on my traveling in recent years, is still
 pretty low. >>

When I was toiling out in Worcester ,  putting WNEB back on the air, I 
noticed that WARE(1250)  DID come in pretty decently on the car radio in 
downtown Wormtown.  Even with WNEB (1230) on air,  WARE still made it 
through.   However , a car radio is always the BCS (best case scenario).   
Peoplei n homes with cheap radios ussally never stumble across the WARE 
signal in town.  But if one is looking for it, and turns his radio in 
different directions, he'll get a good listenable signal.   Considering that 
there is no Worcester-oriented commercial Spanish programming,  it might do 
OK.  But as soon as a Worcester station DOES go Spanish, then its all over 
for WARE.    Now there IS Spanish on WCUW-FM (btw 88 & 92 FM) , and I have 
actually heard commercials!!!! on it).     Overall, it seems to me that Mega 
buying WARE is a bad move.  Seems also that Mega was unable to buy any 
Worcester signal.   I should have waited another 2 years to sell WNEB, now 
noticing what Mega pays for stations!!!!    However, keeping the WNEB xmtr 
site free from crime from local losers  for two more years would have made me 
go nuts.  Rather be sane than rich.
- ----jibguy

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