Re: More Western Mass radio

[mwaters@mail.wesleyan.edu (Martin J. Waters)]

>Donna Halper wrote:
>Regarding WARE, what is this I hear about them being sold to Mega? Has that
>been finalised yet?  There aren't a lot of Spanish people in Ware, and the
>station's signal doesn't quite get into Springfield...

        Good question. WARE has no signal in Springfield or Worcester,
really, that  a normal member of the public would listen to. And that's
daytime. At night, forget it. The Spanish-speaking population in WARE's
actual coverage area, based  on my traveling in recent years, is still
pretty low. The purchase doesn't immediately make a lot of sense to me, but
I flunked radio ownership 101 <g>. I also haven't figured out why so much
trouble was taken to put a good sounding locally done automated oldies
format in there if it was going to be just temporary. WARE even put J.P.
Ellery, its long-time news director in its glory days of owning that little
local market back in the 60s-70s, back on the air. I had thought maybe Gary
James, who did the automation and went on in the mornings, and Mr. Ellery
were buying or leasing the place. Dennis Jackson hangs out here. Maybe he
can explain it all to us?

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