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I think there are two reasons WEEI went with Imus in the Morning:
1.  Their earlier attempts at sports talk in the morning failed miserably and 
where seen at the time as holding back the station.
2.  WFAN was the first station to make all sports work.  They are one of the 
highest billing stations in the country.  What made it really click was when 
WFAN moved to 660 with Imus in the Morning.  When Imus went national, many 
sports station tried to copy the successful formula of WFAN.

Despite recent problems with Imus on WEEI, the moved worked.  WEEI's overall 
ratings grew and stabilized after adding Imus.  The show served its purpose 
for WEEI.

My opinion is the best bet for mornings on WEEI would be a local show with 
two hosts talking sports and keeping it light but with a heavy emphasis on 
new, sports & weather as well.  I don't think many people want to hear thirty 
minutes of complaints about the Red Sox on their way into work.

Dan Billings
Bowdoinham, Maine

In a message dated 7/9/99 7:45:44 PM Eastern Daylight Time, billo@erols.com 

<< For the longest time, I couldn't get past the fact that someone was
 launching an all-sports station in Boston, but delivering the triple A
 rate card to Imus clients, not selling the concept of SPORTS radio to
 customers trying to divide up their ad budget in a way that made
 sense.   >>