RE: FCC grants WNRB improved non-critical-hours pattern

[Dan.Strassberg@worldnet.att.net]

Mrs Nash has apparently backed out of more deals at the 
last minute than just about any station owner. I've 
heard that, at one time or another, she had sellers 
believing that she was going to buy 1510 and 1150, and 
there may have been other stations as well. Her reported 
reason for quashing the 1510 deal was an inadequate 
signal in Roxbury, which is unadulterated nonsense. 1510 
certainly has signal problems, expecially at night, but 
not within the City of Boston. Mrs Nash apparently 
doesn't have a lot of money and I get the impression 
that she is, well, eccentric.

There is absolutely no AM facility in the market that 
would be a better fit for WILD than 1260. 1260 has a 
killer signal in Milton, Mattapan, Dorchester, and 
Roxbury. For those who say that WILD's format has had it 
on AM now that there is about to be FM competition from 
97.7, I'm not so sure. Remember that last year, with 
zero promotion, a 100% satellite-delivered urban-AC 
format with zero local content, and a signal that, 
though OK, is nowhere near as good as 1260's in the 
important neighborhoods, WNFT had started to top WILD in 
the ratings. I think that WILD on 1260 could give 97.7 a 
very good run for its money. And the scenario I 
concocted could work--if someone like ABC were to buy 
WNRB. Mrs Nash would not have to put cash up front, 
she'd retain 1090, and the income she'd derive from 
leasing out 1090 would defray the cost of leasing 1260.

But do I give my scenario much of a chance? No--not 
given Mrs Nash's track record.
> Dan wrote:
> 
> > Now, if somebody could only find something worthwhile to
> > do with the WNRB... How about this rumor (which I'm
> > starting right here, right now): ABC will buy WNRB and
> > flip Radio Disney from 1260 to 1510. Hibernia, which
> > owns WPZE, will then lease 1260 to Mrs Nash who will
> > move WILD to 1260 and will lease 1090 to some ethnic or
> > religious broadcaster.
> 
> It almost happened with 1330 as the night signal for WILD when they had
> approached WRCA about leasing all their night hours.  It was not known to
> WRCA why WILD did not go ahead with the deal.
> All I can say for WILD is they better do something with FM competition
> coming from the 97.7 signal.  It would make some sense to invest in a 24
> hour signal for one thing.  Boston is the largest market without a 24 hour
> black station.  Also, I would think there might be a few WILD employees
> approaching Radio One, the 97.7 buyers.
> -Dave
> 

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