Re: 25-54's bill more than most 12-24/12-34's

["Tim Davisson" <timdav@bright.net>]

> Come on Mike....all of us in the business know nobody uses 12+ ratings as
> any serious indication of an individual radio station's strength and
> profitability.
> 
> And, right or wrong, 25-54 is the single most popular advertising demo in
> the US.
> If anything else, 35-54/35-64 is the up and coming demo.  
> 
> The facts are that if a station can achieve top 3 or top 4 in adults
25-54,
> they'll
> make a lot more money than 2 or 3 stations that are co-owned and target
> 12-24/12-34.
> 
> Sure, 12-24/12-34-targeted stations can be successful.....but in MOST
> cases, the
> 25-54's bill much higher dollars.
> 
> The fact that people 12-24/12-34 seem to like about 4 or 5 different
genres
> of music
> (and they all hate eachother's music).....so, listener fragmentation is a
> problem too.
> 
> Aw...for the days when the local CHR/Top 40 played a wide variety of
music
> and pulled heavy numbers. I miss those days....but...unfortuntely times
> have
> changed! 
> 
> 
> SORRY FOR THE TYPOS!

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