Re: Older vs. Younger Demos: HUH???????

["Tim Davisson" <timdav@bright.net>]

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> From: ASchinella@aol.com
> To: boston-radio-interest@bostonradio.org
> Subject: Re: Older vs. Younger Demos
> Date: Tuesday, May 04, 1999 6:52 AM

 young people tend to have more 
> disposable income, hence, they are the ones advertisers like to go after.


HUH????  Unless the world turned upside down overnight, the facts are
adults age 45-54, 55-64 have the highest average family income of any
demo, and that adults 65+ have more than 50% of financial assets in
the US.

This is discretionary and disposable incomes (total income and what's
left to spend after normal bills are paid).

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