Re: WLLH Now In Spanish

["A. Joseph Ross" <lawyer@world.std.com>]

On 3 May 99,  Mark Laurence wrote:

> So far they have a 1.1 12+, which isn't success, but the 
> demographics for WNFT are interesting:
> 
> 49% of their audience is under 35.
> 0% of their audience is over 55.
> 
> Compare that to WBZ's demos:
> 
> 9% of their audience is under 35.
> 62% of their audience is over 55.

I've been hearing around here for some time that stations are looking 
for that younger demographic.  So what's WBZ doing?  Why aren't they 
flipping formats a dozen times a year to look for younger 
demographics?  Can it mean that demographics aren't as important as 
we thought?

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 A.Joseph Ross, J.D.                                 617.367.0468
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